In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One essential aspect of the B2B purchasing journey is the awareness stage, where buyers end up being conscious of

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, as well as various other facts about modern B2B advertising. We review how the purchasing trip is now completely fragmented and the manner in which community building can help marketing professionals take back control of the explora

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also various other realities concerning modern-day B2B advertising and marketing. We talk about exactly how the buying journey is now completely fragmented and also the way that area structure can assist marketing professiona

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and also other truths regarding contemporary B2B advertising and marketing. We discuss exactly how the buying journey is now totally fragmented as well as the manner in which area structure can aid online marketers take back control

Mark Donnigan builds disruptive ingenious start-ups. Mark's superpower is architecting go-to-market strategies and marketing motions that drive real service results for technical and product-centric founders. Mark's growth and market advancement experience spans 20 years as a transformative B2B marketing and magnate, driving demand, brand name deve